I don’t know how new this is, I could only find one for reference on the bay (asking $11+...nope). But, if it IS new, it would be the first time shop rite ever beat the regular outlets to something new/newish.

EDIT:

Interestingly, the front bull bar, fender flares, and both bumpers, are a separate piece from the base. I can see the front end of it being used on lots of cool stuff, it appears easy enough to separate from the rest of the piece.