After falling victim to the retailpocalypse last year, Toys R Us closed up shop and ceased operations in the US. Executives blamed everyone from millennials to Amazon but in truth, the iconic toy chain was crushed under its own debt crisis, poor customer shopping experiences, and a chain reaction from struggling toy manufacturers.
That all could change as Richard Barry, a former TRU exec, attempts to bring back the chain under the newly formed Tru Kids, Inc. Obviously, they plan on changing a few things. New brick and mortar stores will be much smaller than before, and will including play areas to enhance shoppers’ experiences. Another new strategy would to utilize a consignment based inventory system which will allow to company to return unsold merchandise rather than being forced to eat it themselves. Lastly, Tru Kids hopes to build a stronger e-commerce presence than the previous company. They have to, since the only remaining “toy stores” in the States are Target, Walmart, and Amazon which dominate online shopping.
Both Bloomberg and Fox Business report that the company isn’t ready to get into the details about its proposed comeback, but seems to have support from toy manufacturers. Even though the last Toys R Us chain failed, there is still a need for a stand alone toy store. I just hope I can find new Hot Wheels releases rather than the stale pegwarmers I’m used to at my local Target and Walmart. Plus, Toys R Us was the exclusive retailer of Majorettes in the US once the brand returned to our shores.