In this series I will showcase DLM cars ranging within the 1/64 and smaller. Most of us know that there are already several blogs about the popular 510 specially from Hot Wheels. I for one had written a few made by Tomica based on their stock model. I also had one from Jada as well. But for some reason at least in the States the most popular maker of the 510 is still Mattel as they will quickly disappear from the pegs once they arrived. Let’s now look at my 37th post the Datsun Bluebird 510 from Hot Wheels.

Before the JDM craze became popular in the States, Hot Wheels decided to release a Japanese car in 2009 called Datsun Bluebird 510 in light blue which I think is appropriate as that color is part of the name and it was my first 510. It was also known as Datsun 1600, 1500 and 1300 in other parts of the world. The latest one is the Track Day series in maroon with metal chassis and real rubber.

It came with racing tampos like Goodyear tire as one of the sponsors, the number 102 and Imai racing.

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Now if you are not aware, the name Imai is actually the name of the Hot Wheels designer Jun Imai. He wanted to get the 510 off the ground since 2004 and 5 years later it finally paid off.

Of course this was not an instant success in the sense that once it hits the pegs it’s gone the next day. From what I read from other blogs and online news most Japanese die cast car including the 510 were not hot sellers initially.

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This casting has been released in several graphic version but the one that became the hot seller is the limited BRE cars. These were being sold in ebay for hundreds of dollars.

Now Hot Wheels decided to bring back the 510 in their new Car Culture series. You would think this would be a likely candidate for the initial Car Culture release of Japan Historics but it was not to be.

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It was finally released under the Car Culture Track Day whose theme is more on race cars.

I like the art on this blister pack so I decided to emulate it.

Let’s take a look at the tampos made for the Datsun Track Day.

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It included the names of the sponsors, number 16, Nissan Motors who actually made Datsun before the name change and the little or should I say big square logo based on this scale. It’s the famous JNC inkan which I discussed on my previous blog.

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Many in the States may know more about the BRE livery but Hot Wheels based this on an actual 1970 Bluebird 1600 SSS that won the East African Safari Rally outright, the first Japanese car to do so. It may not be a carbon copy as the race car has number 4 on it but the black hood, black door roundel, and “JAPAN” on the roof are all homages to that event.

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Here are some more comparisons between the first released and the more recent one.

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And including the stock version of the Bluebird from Tomica which I featured on a previous blog.

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