Big things with little cars
Big things with little cars

Hour Rule - Weird promotion edition!

So this showed up omy Twitter feed. The color looks cool, all right, but I have so many questions!

Illustration for article titled Hour Rule - Weird promotion edition!

Someone at Durex’s marketing team thought a Hot Wheels promo (and particularly this Datsun 510 wagon) will boost sales of their product? Is Hot Wheels’ license fee to Nissan/Datsun so hight that they had to do this to recover it? Considering that this casting has exploded in the past couple of years, is it an apt choice for a product that aims to control the world’s exploding population? Is this the first Hot Wheels product with a 18+ age rating?

Any ways, all those questions aside, has anyone seen this in the wild? The color looks cool and so I’d love to get one, just to get that Durex tampo off.

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