I was attracted to this BMW model the moment I saw it.

The BMW 3 Series is an entry-level luxury car manufactured since May 1975. It is the successor to the 02 Series.

The 3 series is composed of E21, E30, E36 and E46, each indicating a generation.

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This model is based on the fourth generation E46.

This clearly is a non-stock model as this 1/24 represents the AC Schnitzer S3 version that was probably granted license to Jada. 

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Who are they?

A third party tuning company based in Aachen, Germany in which their core products compose of individual components such as chassis, custom exhaust systems and light-alloy wheels, as well as complete vehicles and performance tuning for petrol and diesel engines.

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The front is beautifully crafted and the logo is clearly shown. The engine has good detail.

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I like how Jada included individual colors to give the interior some realistic look.

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This thing is loaded with working parts as can be seen on the previous pictures. The license plate seems to indicate someone from California ordered this from Germany.

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Although I usually like to collect stock models, I was attracted to the workmanship of this customed model that it is now part of my collection.