Big things with little cars
Big things with little cars
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Land of the Rising Sun-Day: Toyota Crown Athlete by Enif

Illustration for article titled Land of the Rising Sun-Day: Toyota Crown Athlete by Enif

The Toyota Crown is like a Japanese Lincoln Town Car: a big, conservative sedan meant for shuttling businessmen between the airport and the board room. Toyota CEO Akio Toyoda is pushing his company to build exciting cars, but that seems like an impossible task when it comes to the Crown. Unless it is painted pink.

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Illustration for article titled Land of the Rising Sun-Day: Toyota Crown Athlete by Enif

No one was expecting the pink hue when the 2013 Crown was unveiled to the media in Japan. The retina-searing paint gets plenty attention on it own, but seeing it on a car that looks like a cross between a Lexus LS and the previous generation Toyota Avalon inspires fears that the universe is about to break.

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Illustration for article titled Land of the Rising Sun-Day: Toyota Crown Athlete by Enif

Toyoda said the color choice was in keeping with the mission to make Toyota’s cars more exciting. He said the pink paint was meant to change the Crown’s conservative image, and attract more female buyers.

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Illustration for article titled Land of the Rising Sun-Day: Toyota Crown Athlete by Enif

Along with the new color, Toyoda said the drivability and performance were emphasized during the Crown’s redesign. The mesh grille on the “Athlete Series” Crown is also a major statement.

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Illustration for article titled Land of the Rising Sun-Day: Toyota Crown Athlete by Enif

The model is by a new player in the 1/64 scale market - Enif. It is a sub-brand of Japanese toy company Kid Box. They already have a range of very nice 1/43 scale models (all JDM, naturally) - and this casting is their first entry into small scale. The quality and detail is beyond reproach for the scale and I was very impressed. The only small complaint I have is that the model barely rolls - somehow, either the wheels or the axles refuse to roll properly. But as a display model, it is hard to fault.

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Illustration for article titled Land of the Rising Sun-Day: Toyota Crown Athlete by Enif

Well, you may not like that colour, of course. In which case, Enif has you covered - they also offer this casting in five other factory colours - most of which look a lot more restraint than this.

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Illustration for article titled Land of the Rising Sun-Day: Toyota Crown Athlete by Enif

Part of the text courtesy of: http://www.digitaltrends.com/cars/pink-toyo…

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