Today, we have here this not-for-sale variant of Tomica’s Lamborghini Veneno.
As you may have noticed, in addition to the different color, the roadster element distinguishes it from the regular releases in yellow and silver:
This was supposed to be part of a lottery giveaway limited to the Japanese market in December.
However, the brand’s official Hong Kong distributor recently held a promotion in conjunction with Toys R Us,whereby they were giving this piece away for free.
The catch? You need to purchase $500 HKD (~$65 USD) worth of Tomica products on one receipt.
If you think this sounds quite easy to achieve, you would be right. Actually, the distributor was already expecting a crowd prior to the event. They sent out a notice on their Facebook page indicating that they would be opening the store at 9am, one hour earlier than the usual, and that they would be handing out redemption tickets beforehand.
I was fortunate to be in Hong Kong on the day of the event, so I woke up super early and arrived at the mall around 6:30am. The mall hadn’t opened yet, so I had to wait outside with about 30 other fellow Tomica fans
scalpers. Sunrise had barely begun:
Eventually, when 7am came around, mall security ushered the waiting crowd into the mall, towards the Toys R Us store to form a line. I think I’m in a good spot here:
This is what the line behind me looked like at 7:30am:
But by 8:00am, the line had grown exponentially... Barriers & ropes were just getting set up:
By 8:30am, this was the scene... The things that collectors
scalpers go through for a limited edition release...
8:45am rolled around, and tickets were given out. I got ticket number 15. Woohoo!
In what seemed like the wait for eternity, 9:00am finally came and it was doors open for the first batch of about 40 individuals. It was a mad dash for special promotions, limited edition releases, and other big ticket items. I had no time for more photos, but to get a sense of the madness, feel free to check out the distributor’s photos.
By the time I was done and had left the store, here’s what the line looked like:
By now, you must be dying to see the car in detail. So here you go.
Here’s the box, along with a picture of the regular boxes for comparison:
Mould-wise, it is essentially identical to the regular release, other than the missing roof:
Here it is next to the roofed counterpart for comparison:
Well, what can I say? The Hong Kong distributor is definitely doing a great job at promoting the brand. I look forward to more events like this.