Big things with little cars

Found this on IG just now. Jada Toys is introducing a new Hero Patrol Lights & Sounds line of models exclusively to Target stores. You might recognize something about these models...

...they’re Majorette S.O.S. Flashers cars. There’s even a Majorette logo on the back of the card.


For those who are unaware, the parent company of Majorette, Simba Dickie Group, acquired Jada last year.

After the acquisition, I made a post on here theorizing a possible return to the US market for the Majorette brand through the Jada Toys brand.

Almost a year later, lo and behold, here we are with my theory having become true.


Who would have thought, huh?

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